Chick-fil-A seeks to create “Raving Fans”–patrons who: (1) Regularly visit Chick-fil-A; (2) Are willing to pay full price (i.e., they don’t only visit when they have a coupon); and (3) Are willing to tell their friends about Chick-fil-A. Estimates are that about 10-15% of their patrons qualify as “Raving Fans.” And the company is intentional about making your experience such that you have every opportunity to become one if you so choose.
This is transferable to you. Are you a leader? What does it look like to develop raving fandom among your employees?
What does it look like to develop raving fandom among your customers, attenders, or members?
Can you identify folks who are in this category already? What is it about your organization that they love? How can you thank them for their enthusiastic support?